A non-profit organisation committed to building alliances across sectors. We change public interaction with places by creating a cultural personality that is distinctive and attractive.
Masterwerks is a cultural agency designed to reflect and influence the global trend towards culture-driven placemaking and regeneration.
Masterwərks has partnered with property developers and landowners in the UK to use art and culture in bespoke strategies providing contemporary narratives for towns and cities. The truest measure of our work is the impact we make through enabling our clients, artists and communities to achieve local goals and solve complex problems with sustainable solutions.
Masterwərks coordinates cultural blueprints that set out a vision or big idea for a city, town or neighbourhood. This blueprint is tailored to help a place compete for tourism, investment, skilled workers and businesses. By understanding the ways in which modern economies favour knowledge and information, we pioneer culture-led placemaking that uses positive architecture and infrastructure to create spaces and communities that are prosperous and happy.
There are many personalities and people behind our brand. From the teams in London, to the artists in Europe and throughout the Americas –everyone is core to the success of both brands and fostering a loyal and motivated company culture is very important to us. Masterwərks is made up of 15 nationalities, with 8 .languages spoken. We take gender equality seriously with a Female BME as its director and a 50% female steering board.
Our service is to the public and to the artists. We will provide digital maps showing the location of the public artworks being produced, live. Giving the public the unique opportunity of seeing some of their favourite artists produce works. A brief synopsis’ of the artists and their previous works will also be available online. To help support the artists we will provide them with two art graduates or students. Maps of participating businesses that have begun and have pledged to make better sourcing decisions based in sustainability will also be available online.
Masterwərks, will continuously strive to bring attention to more sustainable practices in everyday choices.
We look to bring the public back to the idea of studied individualism, that good things take time, investing in longevity so that consumption can become what it once was, sustainable. We do this for the environment and the support of artists, and their craft.
We are not about the unsustainable consumption of needless items that have been made in the idea of industry. This has created a poor habit of everything right away, and right now as if we are infants. For these reasons quality is paramount. Anything worth having takes time, effort, and care….